Blog

Festive Season messaging campaigns: Common mistakes to avoid

As winter holidays approach, all businesses increase their marketing efforts to take advantage of the festive season spi...

Read more 20.12.2024
Shopper portrait 2025: Understanding the future Consumer

It goes without saying that the ability to understand and predict shopper behavior and preferences is not just beneficia...

Read more 17.12.2024
The dawn of RCS Business Messaging: why companies should embrace the change

Picture a scenario where you can seamlessly share high-quality images, videos, and far more with your customers right fr...

Read more 12.12.2024
A2P vs P2P: which messaging mode is more beneficial for business

At least once, each person received a message on a mobile phone from companies with different offers. These are marketin...

Read more 10.12.2024
Top 5 indicators that your Customers Communication Strategy needs an upgrade

Effective customers communication is not just an asset - it's a necessity. As customer expectations rise and the methods...

Read more 06.12.2024
From SMS messages to SMS marketing: how and why short texts became an incredible tool for business

This year SMS messaging celebrates its 40th anniversary! It was born in 1984 when first research and developments began....

Read more 03.12.2024
Customer Communication Trends for 2025: Navigating the Future

Today's consumers demand not only quality products but also seamless, personalized interactions with brands. According t...

Read more 26.11.2024
Mastering OTP Authorization: Exploring SMS, FlashCall, Voice OTP, and Messenger solutions

In an increasingly digital world, securing online services through two-factor authentication (2FA) has become indispensa...

Read more 21.11.2024
Business messaging etiquette: Polite, Professional, Productive

In today’s business environment, digital communication has become the norm. Companies and professionals increasingly rel...

Read more 19.11.2024