Blog

Why your business needs WhatsApp: Solving real customer communication challenges

Modern communication crisis Do these pain points sound familiar? Fragmented customer conversations across multiple...

Read more 06.06.2025
Cross-Cultural messaging: challenges and strategies for global customer communication

In 2024, 68 % of all online purchases involve some form of cross-border interaction (UNCTAD). Companies that master cros...

Read more 22.05.2025
Impact of previous negative experiences on messaging perception: repairing trust you did not break

Imagine this: Your customers open their phones. And here it is - yet another message they didn’t ask for. Loud, irrel...

Read more 11.05.2025
Beyond SMS – smarter, cheaper, and more effective ways to reach your customers

Not long ago, SMS was the uncontested king of business-to-consumer communication. It was simple, universal, and highly e...

Read more 24.04.2025
Phishing attacks escalating: how businesses can stay secure

Phishing in messengers -  a rising concern Messenger phishing, a form of cyberattack that uses social engineering to de...

Read more 20.03.2025
User verification via Telegram – a new stage in business communications

At the end of the summer, we were all discussing what the future holds for Telegram. And now, it’s evident that the popu...

Read more 11.03.2025
AI in Supply Chain Management – boosting efficiency and responsiveness

Consumer demands are constantly changing and increasing. The old idea that you can provide goods that are good, cheap, a...

Read more 14.02.2025
Festive Season messaging campaigns: Common mistakes to avoid

As winter holidays approach, all businesses increase their marketing efforts to take advantage of the festive season spi...

Read more 20.12.2024
Shopper portrait 2025: Understanding the future Consumer

It goes without saying that the ability to understand and predict shopper behavior and preferences is not just beneficia...

Read more 17.12.2024