July 23, 2024
Skillful offer — a smart approach to products and services promotion
Like a car will never move without wheels, your products will never be sold without promotion. However, successful offering is not an easy issue, — you should have a strategy that will help in differentiating and selling your goods. In our article we will reveal how to promote properly.
The first advertisement appeared in 1472. A text with information about the sale of a prayer book was hung on the door of one of the London churches. We are more lucky nowadays — thanks to telecommunications marketing and digitalization businesses have a wide range of instruments to implement for promotion.
Why smart offering is crucial for businesses
With talented promotional strategy you will manage to achieve:
- Increased sales
An effective offering will arise customers’ desire to purchase. You get more and more deals and reach maximum profitability. - Budget optimization
Exactly understanding how to offer products effectively, businesses can minimize their marketing expenses. - Consumers’ satisfaction
In case you offer products in a manner matching your customers’ expectations and needs, this will elevate satisfaction. - Solid relationships with the audience
Clients receiving targeted attractive offers will stay dedicated to your brand. - Product line development
Clients’ satisfaction leads to engagement and interaction, during which you can learn the insights and get ideas for existing products’ upgrades or new ones development. - Competitive advantage
Those who promote best sell best. This works especially in case you conduct the business in a huge competitive environment. Talented advertising strategies will differentiate you from competitors and help to win greater market share.
While it’s necessary to know why product promotion is important, it is also very crucial to know how to promote a product and being consistent enough to do it successfully.
How to promote products effectively
Personal communication — addressed exactly to this or that customer. Use first names, time to birthdays, special offers, actions, loyalty programs, etc. Such an approach is valued by clients, makes them feel important.
- Focus on value — accent on what the customer obtains together with product/service. When buying a product or when customers choose to communicate with you, they are not only interested in your product. Customers are also looking for additional value that you can offer.
- Clear call-to-action — with no need to travel through your site or app looking at how to purchase. The customer will lose interest in your offer very soon and will hardly return, remembering a negative experience. Add straightforward links to your ads, leading directly to the order page.
- Clear and straight — with no necessity to guess what you are offering. Maximum straight and transparent approach is valued by customers.
- Attractive — reveal features and benefits. Your offer should attract the attention both by visual and contextual aspects.
- Targeted — potentially interesting for your audience. Offer your clients the products/services corresponding to their age, interests, social status, etc.
Last but not least — there is a proper time for everything, for advertising also. This is crucial especially for promotional messaging. Choose time for sharing your offers correctly, as well as right promotional channels.
What promotion sources to use
1. Website
A professional and attractive web page is a must-have for any business. Sharing your promotional offer on it, however, be careful and take into consideration not only appealing banner design, but its location. In the opposite case it will not “reach” your customers.
2. Social media
Social media platforms are powerful tools for attracting customers. To reach the maximum effect make your page alive — create content resonating with your audience, share your corporate culture, describe value proposition, add eye-catching visual effects, ask questions / advice.
3. Offline events
Exhibitions, seminars, trainings, open days, etc. are beneficial to get acquainted with the target audience, to present your brand and promote your products.
4. Online events
Webinars, online consultations, etc. may become a strong instrument to elevate customers’ interaction and establish relationships. During them businesses share their story, success their customers achieve and finalize the event with profitable offers for participants.
5. Communication channels
No other channel provides such a level of customer reach and engagement as communication channels do — SMS messaging, WhatsApp, Viber, etc. Main benefits are — instant messaging, global reach, outstanding targeting and personalization.
ImLink Team will help you to start successful messaging via a range of popular mobile channels.
Complete the form on our website and establish effective marketing campaigns together with ImLink — your reliable customer communication services provider!