Smart route — Cascade messaging


High conversion rate


Quick registration


Guaranteed message delivery

Send a request Learn more about the service

Cascade messaging — work principles

Imlink offers a branded system Smart route for SMS cascade forwarding. Optimize messaging cost and expand its reach by using the service. To set up the cascade forwarding service in your personal account or via API you should determine a channel order, enter a text and start messaging. If one channel does not deliver a message to a subscriber, the service sends it to the other. All Smart route channels are official. It guarantees message delivery to subscribers’ phone numbers available on chosen channels.

Example of customized Сascade messaging


Your order code is 678. Expected delivery time is 10-12 a.m.


Your order code is 678. Expected delivery time is 10-12 a.m.


Your order code is 678. Expected delivery time is 10-12 a.m.


Your order code is 678. Expected delivery time is 10-12 a.m.

How does Cascade messaging cut costs?

A messaging order is set so that channels with minimum pricing are primarily used. Due to it, FlashCall, WhatsApp and Viber messages are much cheaper with length up to 1000 characters. Smart route technology allows to reduce costs by 4-5 times compared to SMS messaging.

Smart route

ImLink manager will contact you to get the details and create an account in the platform.

    Leave your contacts


    Service messaging starts in the following way: Voice OTP – WhatsApp – Viber – SMS. Messages are sent in a good order.

    Firstly, the service sends a mailing text in WhatsApp. If a message status is “Undelivered” / “Unread” or a subscriber does not have an App, the technology activates Viber. In case of a positive result, messaging is stopped. If not, it goes on, down to the last channel SMS.

    Voice OTP messaging cost is 10 times lower than SMS mailing, Viber is 5 times cheaper. On average, Cascade messaging allows you to save up to 80%.

    Audience breakdown
    cascsade diagramm



    Benefits of Cascade messaging


    Service messaging is 3 times cheaper than SMS.


    The cost of promotional messaging is 1,5-2 times lower than promotional SMS.


    API integration provides full automation of messaging process.

    Cascade messaging is an effective way to save budget without any loss of quality. In conditions of constantly SMS price increasing, cascade becomes a viable alternative to other communication channels.

    Communication channels

    ImLink offers a messaging platform via various communication channels. Interact with your customers in a convenient format. Reliability, flexibility and benefits are our top priorities.

    icon-sms icon-whatsapp icon-viber icon-flash icon-cascade

    Get a quote

    Please leave your contact details. Our manager will contact you and provide with a detailed description of the features and prices of our platform