#marketing

Festive Season messaging campaigns: Common mistakes to avoid

As winter holidays approach, all businesses increase their marketing efforts to take advantage of the festive season spi...

Read more 20.12.2024
Shopper portrait 2025: Understanding the future Consumer

It goes without saying that the ability to understand and predict shopper behavior and preferences is not just beneficia...

Read more 17.12.2024
From SMS messages to SMS marketing: how and why short texts became an incredible tool for business

This year SMS messaging celebrates its 40th anniversary! It was born in 1984 when first research and developments began....

Read more 03.12.2024
Business messaging etiquette: Polite, Professional, Productive

In today’s business environment, digital communication has become the norm. Companies and professionals increasingly rel...

Read more 19.11.2024
Texting or calling? Choose balancing for maximum impact!

Texting and calling are two communication methods used not only for personal, but also for business interactions. To dec...

Read more 15.11.2024
Preparing for Black Friday: Essential communication strategies for your business

As Black Friday approaches, businesses across the globe are gearing up for one of the most significant shopping events o...

Read more 29.10.2024
AI in shopping experience – enhance your customers journey

By 2024, Artificial Intelligence (AI) has emerged as a transformative force, quickly being embraced across the board, wi...

Read more 24.10.2024
Leads in business communications: why they get lost

With each passing day, the business landscape grows more competitive, and every missed contact can mean a lost opportuni...

Read more 16.10.2024
Viber Communities: Harnessing deeper interactions for value selling

In the current digital arena, where engaging consumers is more vital than ever, businesses are constantly seeking innova...

Read more 08.10.2024