July 16, 2024

TOP 3 cases of efficient communication with customers

Nothing can prove the effectiveness of a solution better than the experience of its implementation. How fast and effective our customers establish their communication with the target audience — we will tell you in our cases today!

Voice OTP for a flower shop

One of our customers — a big flower shop. It has an online version and mobile app to sell and deliver flowers. The owner shared his aim to increase the number of purchases in the application by using bonuses. For this he requested ImLink for a safe authorization messaging, which will protect customers’ business and money from fraud.

Fraud — a popular type of mobile scamming. Its aim is to make an impression of active promotion and users’ activity to get the customers’ money.

How we secure business from fraud:
1. Fix maximum available codes numbers for a period of time.
2. Choose the country for sending.
3. Determine addresses’ mobile operators.
4. Provide the report with delivery statuses.

We offered to the customer a reliable and profitable solution to authenticate customers — Voice OTP. It is a service for delivery one-time passwords via incoming calls.

Implementing the above the flower shop managed to:

• register users
• confirm orders
• charge bonuses in the app

The price of an OTP code starts from 0,05$, password delivery time — 3-10 sec. Percentage of calls delivered is 100%.

To launch the channel the following steps were undertaken:

1. The customer registered on ImLink platform.
2. Our manager sent all the instruction for  service implementation.
3. Selected the notification template: Authorization code from “Brand”: “code”.
4. Trained the staff a new customer authentication system.
5. Notified customers about the method of charging bonuses by the code in the call.
6. Set up the solution in accordance with API and started the codes messaging.

After three months with Voice OTP the brand reached the following results:
– doubled the sales
– reduced costs up to 5 times
– improved customers loyalty
– increased brand recognizability

WhatsApp chatbot for a cars dealer

A car dealer reached us with the request to establish high-quality and reliable online communication with customers. The problems they faced were difficulties with test drives appointments, missed ones, miscommunication, as a result — clients’ dissatisfaction.

To automate test drives appointments proceeding and improve customers’ engagement ImLink applied a solution — WhatsApp chatbot. It closed the clients’ issues and enabled:

• Convenient appointments: 24/7 test drives fixing with possibility to choose the accompanying person from the car salon personnel and drive route.
• Automated reminders: customers receive a notification with appointment confirmation and alarm with upcoming test drives.
• Personalized service: sending news and personal offers to the clients.
• Effective informing: informimg the audience of the working schedule and of any kind of amendments.

The results the dealer achieved using WhatsApp chatbot:
– automated appointments and increased their number
– achieved 100% test drives attendance
– elevated sales up to 20%
– elevated the speed and efficiency of customer service
– improved customers’ loyalty and interaction

Cascade messaging for online school

The next success story is from an online school of foreign languages. It came to us with the request to launch effective messaging via clients’ base, as well as to enliven the target audience and attract new customers. To develop a clients’ base and increase sales we offered them an effective, reliable and affordable solution — Viber-WhatsApp-SMS in cascade forwarding.

Cascade is communication with clients via several channels. They are applied in stages — in the order of cost increase. It means that first the message goes over the channel with the lowest pricing. If for some reason the customer does not receive it, the system uses more expensive channels.

Step 1: Preparation for messaging
At this stage, the company created advertising text for mailing and integrated the solution with its CRM system.

Step 2: Communication with customers
The school started the cascade forwarding via its base with new courses advertisement.

Step 3: Achieved results
Due to the use of popular platforms and a combination of channels, the company attracted 50 new clients and sold 150 courses. Together with the mentioned, effective messaging solution resulted in audience loyalty and engagement increase.

Step 4: Outcome monitoring
At the final stage, the company tracked the results in their ImLink personal account. Based on the outstanding performance of the communication they made a decision to implement the same solution also to:
– confirm the course payment
– provide the classes schedule
– wish Happy Holidays to students
– inform of special actions and discounts

As a result we resolved the main school goal — advertised new courses with budget economy 70% thanks to cascade messaging. The company also reached 100% delivery rate due to engaging most popular customer communication channels.

Besides the outstanding results for business, the school separately noted the pleasure of cooperating with ImLink. They appreciated our intention to customize the solution for maximum in accordance with their needs, fast service integration and enhanced support on every stage of messaging.

Your business can reach the same impressive results implementing effective customer communication solutions! Read more of our clients’ success stories in the section Cases and join to us!

Complete the form on our website and test any service free of charge. Imlink manager will contact you and help to choose the best option for your brand.