November 6, 2024

Expanding opt-in list – a tool to elevate your communication potential

In contrast to others, mobile communication channels provide brands a possibility to reach customers instantly and with a personal approach. Such messages resonate with consumers most of all. However, to be able to address your audience directly, you need to obtain their permission. 

Today we will share with you effective strategies on how to grow your engaged customers’ base and boost communication potential.

What is a mobile opt-in list?

Mobile opt-in list is a base of customers who have given their consent to receive marketing texting from a brand. Clients who agreed to receive business messaging from you become your most loyal audience, because they are interested in what you offer and they are most likely to perform a desired action based on your texting. Growing a comprehensive mobile opt-in list you will significantly level up your marketing efforts and ensure higher engagement and increased sales. 

Consumers are asked for a contact by brands, and providing one gives the brand approval to reach customers directly. Most often it is a mobile phone number that serves as a point of contact for businesses when sending text or other types of messaging.

Why are mobile opt-in lists important?

• Compliance and consent. It goes without saying that messaging without having a clear written agreement from clients, you are breaking the law, putting your business and reputation at a huge risk.
• Customer engagement. Involved, engaged and satisfied customers are your best promoters. Success customers stories and recommendations will speed up your opt-in list growth.
• Direct and personalized communication. After an opt-in you acquire a possibility for immediate contact with clients. It’s your chance to enhance their engagement and loyalty.
• Dedication, trust and loyalty. Your customers’ trust is a key to plenty of possibilities, because trusting clients will share with you their opinion, assisting to improve your selling and marketing strategies. 
• Creating a community of advocates dedicated to your brand and its values. According to Forbes, it is the customer community that helps you show your corporate values both to your existing customers and, more importantly, to the prospects.

How can you encourage opt-ins?

There are various methods to collect opt-ins – a form on your website,  verbal confirmation, QR code, a mobile opt-in form on your social media posts, e-mailing, etc. Believe, interested customers will find the most convenient for them. What is more important is to encourage your clients to do it. And below is how you can do it:

• Launch attractive marketing campaigns and offer exclusivity 

• Show your share the values your target audience does

• Suggest additional bonuses to subscribes

• Promote across all social media resonating with your target audience

• Promote SMS opt-in on business cards, posters, brochures, etc.

• Use a pop-up on your website to invite SMS opt-ins

Now are you sure you obtained a desired and comprehensive opt-in list? Yes? Do not hurry to relax! And read the below.

Note and remember valuable advice

• Text messaging compliance regulations differ for different countries – make sure you are going to communicate in a full correspondence with applicable law. To know more read our article SMS regulations and compliance. 
• Try to keep your opt-in list always updated – not to waste your marketing budget, be sure you are messaging only to active and valid phone numbers.
• Customers may opt-out at any moment they like – always keep your communication attractive and relevant for your audience to avoid opt-outs.
• People buy from people – show there are personalities behind your messaging, – this creates exclusive trust and relationship.
• Partner with complementary brands for cross promotion – this is a powerful tool brands should not ignore. 
• Once a success may fail the next time – constantly track the metrics and performance of your messaging to adopt in a timely manner.

With text messaging  added to your marketing strategy, you will increase engagement, conversions and boost revenue. Moreover – you will gain and keep the trust, loyalty and dedication of your customers. 

Want to learn more about messaging channels and how to get started with the one that hits on all points of the customer journey? Contact ImLink today and you will get comprehensive consultation regarding how to implement text messaging solutions.