May 15, 2024

Business communication — hidden dangers preventing success

It goes without saying that effective business communication is a great approach to reach customers. The way companies deal with subscribers impacts both profitability and reputation.
However, there are cases when business messaging does not show planned results and becomes an unjustified expense item. To make it effective a company should evaluate a certain number of factors to ensure communication with customers becomes a success, not a trouble.

Why you business messaging becomes ineffective

There are circumstances and factors making your communication working non-properly:

1. Customers have not agreed to receive notifications. Your messaging will for sure annoy clients, if they do not agree to receive it.
Solution. Before starting marketing messaging you should obtain customers’ consent to receive notifications in full compliance with local and state legislation.

2. Customers do not use social networks and messengers. No sense to attempt reaching your customers via services they do not use.
Solution. Identify and use for communication channels your customers prefer.

3. Inadequate communication channel. The channel you have chosen for communication may not suit the goals.
Solution. Evaluate the goals you intend to reach by messaging, for example, SMS and Voice services are more justified to confirm the user’s identity, messengers and social networks — for advertising.

4. Lack of target audience portrait. With no clear understanding whom you are talking to, your business messaging app never hit the goal. This is where knowing and understanding your target audience is one of the keys to success.
Solution. Communicate with regard to your customers age, gender, location, interests, etc.

5. Lack of attractive content. Providing uninteresting, illiterate content will hardly arise customers’ interaction and feedback.
Solution. Message clear and appealing content with exact call-to-action.

6. A company does not have a corporate website or is not represented in social networks. The better online coverage of your business is — the more effective it operates.
Solution. Ensure your business has a website and active communities in social networks. These are must-have for advanced communication with customers.

Other reasons leading to communication failure

The listed above is crucial, but not the only aspect of ineffective messaging. If objectives of business communication are still not reached, please, consider the below. A range of widely spread mistakes neutralizes your efforts and leads to unsuccessful communication with customers.

Lack of exact marketing strategy. Communication is meaningless without knowing what you are addressing to clients. Determine your budget for messaging solution, resources you plan to involve and goals.

Lack of transparent analytics. Without monitoring how your communication strategy performs, you will not fix and resolve miscommunication issues. Timely analyze the outcome of the messaging and evaluate whether it corresponds to business goals.

Inadequate communication service. Even the best service implemented and conducted in a wrong way will not allow the outcome. Investigate the solutions offered by business messaging platforms, recommendations users leave regarding a messaging services provider, and choose the one meeting your requirements.

Recommendations summary

Undertake the below steps to arrange your business messaging successfully.

• Obtain customers’ consent for mailing
• Draw your potential customer portrait
• Create and keep your company webpage and social network communities
• Create interesting and attractive content for messaging
• Carefully choose communication channel
• Cooperate with experienced and trustful messaging services provider

ImLink offers a wide range of communication services: SMS, WhatsApp, Viber, FlashCall, Cascade. Please, complete the form on our website. Our manager will contact you and offer the options for cooperation and connection.