April 26, 2024
A2P business: 7 clues to develop your brand successfully
A2P Businesses face the necessity to apply a huge volume of traffic, sending billions of messages to the customers from day to day. To make this process efficient from all points of view, it should be automated and customized for specific business requirements which you will find out below.
What is A2P messaging – advanced technology for customers’ reach out
A2P (Application-to-Person) messaging is automated messages sent via an application software to a person. Companies use Application-to-Person messaging to deliver one-time codes, marketing content, promotional offers, orders / appointments updates, delivery statuses, etc., as well as to collect customers’ feedback and improve the relationship with clients.
As more cost-efficient and high-performance than other messaging models, A2P messaging grows rapidly into the market and more and more often seek for partnership with A2P messaging providers – such cooperation enables an effective implementation of a full range of relevant services.
Crucial points for A2P services providers
What messaging platforms should consider to make its A2P service competitive:
Technologies applied
To be competitive in the range of similar A2P service providers, platforms should implement and apply the latest well-proven technologies. Investigate the provider capabilities before making a choice.
Technical Service
Failures may happen, however, choose a provider offering expert and comprehensive customer technical service to fix and resolve all the issues as prompt as possible.
Provisions
To operate with full compliance to specific restrictions and regulations of applicable legislation is crucial for A2P messaging business, as well as for all the other businesses. If a provider is not complying with the law, it can lead to immediate suspension of a service by a network operator and result in communication loss.
Productivity
The message 100% delivery guarantee is that all require starting communication, for business messaging it is even more so. Cooperating with a provider having high quality and reliable connections to different network operators – a key point to evaluate.
Performance
To compete successfully, providers should offer messaging at high speed. Customized performance depending on business needs will become an advantage, as some messages need higher delivery speed and prioritization.
Protection
Managing personal data properly is a critical point to run a business. Providers must clearly state terms / conditions and privacy policy and ensure complete data protection.
Price
Preferred provider is the one suggesting various price models depending on the business requirements and available budget.
ImLink platform competitive advantages
To be the best among equals, ImLink enriches its A2P communication service by:
1. Accomplished Network options
ImLink provides routing and traffic processing enabling our Partners the whole spectrum of channels and messaging features: Global Reach, Direct Operator Connections & Alternative routing.
2. High Technology capabilities
We have implemented a number of exclusive technologies to ensure maximum outreach and cost saving for clients: Cascade messaging, implementation support of bots for autoreplies, lead generation, technical support and sales.
3. Customizable messaging solutions
ImLink will advise on the service type and implement it the way best appropriate for your requirements.
4. White Label Partnership
Implement the service under your brand name and logo.
5. Single API integration with any solution
Implement messaging functionality into your CRM system, software or website. 160+ modules have been developed for popular CRM systems, and we continue to introduce new ones.
6. Transparent analytics
All the data referring to service performance is being collected, processed and interpreted for timely and appropriate modifications, if necessary.
7. Huge experience
Our company was formed in 2010 and is based in the UK, London. Over the years we have grown to become the leading expert in A2P technologies, rapidly expanding into global market.
8. Global coverage
Trusting our technology and expertise, dozens of partners from Asia, South and North America cooperate with ImLink in the area of communication services.
Last but not least – flexible pricing and outstanding service. Our technical team is available 24/7 and ready to configure the best pricing model depending on your budget and requirements.
Complete the form on our website and cooperate with ImLink in a convenient way. Our manager will contact you and provide a detailed description of cooperation and connection options.