September 17, 2024
SMS targeting — a smart approach to hit the bull’s eye
Invested into SMS customer messaging campaigns, but still observe insufficient KPIs? Perhaps you are mailing to the wrong people. To make your SMS customers communication efficient, it is time to define your audience, segment more specific groups for targeted messaging.
Today you will learn what targeted SMS is, how it works and why this tool will help businesses inspire repeat sales, increase profits and reduce advertising costs.
What is targeted SMS messaging
Targeted SMS is a marketing tool that allows you to send personalized SMS messages to specific recipients. With this method, a business can reach its target audience and attract new customers — only those who are potentially interested in your products or services. The goal is to raise the interest of a concrete audience and motivate them to take targeted actions. For example, make a purchase or submit a request. Almost any business will benefit from targeting SMS campaigns — restaurants, food delivery, beauty sphere, fitness clubs, banks, health sector, etc, etc, etc.
What are types of targeting
There are certain criteria which implementation will help you to distinguish YOUR customers.
Location
Determine the geographical parameters of your target audience. You can select specific regions, cities, or even districts for more accurate targeting.
Demographics
Identify the main demographic characteristics of your consumers, such as age, gender, marital status, etc. Take these parameters into account when setting up an SMS messaging list to ensure a more relevant and personalized offer for each recipient.
Interests and behavior
Use information about the preferences and interests of your audience. Divide recipients into groups based on their previous behavior, and send messages that match their needs and expectations.
Profession / place of work
Targeting engineers, using technical language and statistics will work. Targeting the audience of creative professions requires visual and attractive means of communication.
Income level
Knowing the level of income you can split your offer by the products of the premium segment or low-budget.
As soon as you finalize segmentation you can create campaigns with content and offers resonating your potential customers interests and requirements. And the benefits of such a campaign will not keep you waiting.
Benefits of targeting
Through personal settings, you can convey information to the user that is likely to meet his interests and needs. And this, in turn, helps to increase customer loyalty and build long-term relationships with them. You adapt the promotional messaging and thereby show that the business cares about customers. It’s time to observe advantages:
1. Save budget
With exact targeting you will avoid sending hundreds of SMS to those who are not interested in tour offers. Spending a budget purposefully saves your money.
2. Increase repeat sales and profits
Flows out of two previous benefits — happy and satisfied buyers will return again themselves, and recommend your brand to others.
3. Improve customer engagement and experience
Targeting allows you to send SMS messages to a specific audience based on their interests, behavior, or demographic data. This approach increases the relevance of messages and increases the likelihood of their being read and interacted with by recipients.
4. Improve customer experience
SMS communication allows you to create personalized messages, taking into account unique features of each recipient. This significantly increases the effectiveness of messaging as personal treatment shows clients that you value them. Such an approach is appreciated by customers and boosts dedication to your brand.
5. Develop marketing research
With a targeted approach to SMS messaging you may identify your marketing strategy gaps, find opportunities to develop new products and services, predict trends and future needs.
Together with ImLink communication services provider you will manage to introduce SMS targeted campaigns quickly and properly. And will achieve the results as our customers from below cases did.
Success story: case of targeted messaging at ImLink
A European beauty salon intended to implement a 50% discount before Christmas holidays to increase salon popularity and sales. An SMS notification was ordered to fit the goal. In order not to send thousands of useless (but paid SMS) to everyone from the base, we determined the criteria:
- a woman living within a radius of up to 5 kilometers
- aged 18 to 45 years
Thus, we have chosen the most suitable audience. As a result, the advertising worked effectively — full appointment for pre-Christmas period, the budget was spent wisely.
The owner of a restaurant addresses us with a goal — to increase the attendance on weekdays. We offered targeted SMS messaging to attract more customers and boost revenue. For it we:
1. Divided the audience into different segments depending on their preferences, previous orders or other relevant factors.
2. The restaurant owner designs personalized messages that were sent to each segment of the audience. Seafood lovers received special offers for fresh oysters, while steak gourmets got information about a new exclusive steak menu.
3. Created a message delivery schedule — messages were sent two hours before the lunch break so that customers had enough time to make a decision and place an order.
4. Monitored and analyzed the results — openness of messages, customer response and the number of table reservations through SMS offers received — 35% reservations increase.
With ImLink targeted SMS messaging you will have outstanding business messaging results. Please, contact us and reach your audience on our platform for business.