March 11, 2025

User verification via Telegram – a new stage in business communications

At the end of the summer, we were all discussing what the future holds for Telegram. And now, it’s evident that the popular messenger has not lost momentum. On the contrary, it is actively evolving and continues to delight its users with new features, implementing useful updates for businesses.  

In October 2024, Telegram launched a new service called Telegram Gateway, enabling authorization codes to be sent directly to users’ phone numbers. ImLink has successfully integrated this functionality into our omnichannel platform, unlocking new advantages for our clients in interacting with their audience.  

In this article, we will elaborate on these advantages and share our vision for the future.  

Advantages of verification via Telegram  

• Popularity

  With 950 million monthly active users, Telegram is the 4th most popular messenger worldwide. This means that ignoring the opportunities it offers businesses would be shortsighted, as a significant portion of your customers are active Telegram users. They already trust the platform, which enhances their loyalty when verifying their identity through this channel.  

• Convenience for customers  

User convenience plays a crucial role. Your customers no longer need to enter complex confirmation codes manually. Instead, they simply allow the messenger to transmit information about their phone number, minimizing the number of actions required during purchase or registration and significantly improving the user experience.  

• Security and reliability  

Telegram ensures a high level of data protection and fosters greater trust among users. All information is transmitted through encrypted channels, minimizing the risk of data leaks.  

• Higher conversion rates  

The ease and speed of verification directly impact conversion rates. The fewer steps a customer needs to complete, the higher the likelihood that they will successfully finish their registration or purchase.  

• Lower costs compared to alternatives

  As Telegram emphasizes, one of the primary advantages of its messenger for businesses is the low cost of authorization messages, which is significantly lower than WhatsApp and far more affordable than SMS.  

• Cost reduction 

Our omnichannel platform enables cascade messaging, ensuring that Telegram – as the most cost-effective channel – is used as the first step in the process. If a message is undelivered on Telegram, the system automatically sends the verification code via SMS. This significantly reduces the number of outgoing messages – and, consequently, overall business expenses.  

Thus, Telegram-based verification is a game-changer for companies with a large customer base or those utilizing multiple communication channels. It helps drastically cut authorization costs and optimize business processes.  

What to expect from Telegram in the future  

Currently, Telegram Gateway allows sending only authorization messages. However, Telegram continuously adapts to user and market needs, making it one of the most innovative messengers today.  

In the near future, we anticipate expanded functionalities, including service and marketing messaging. This development will allow businesses to build a more comprehensive communication model, where authorization messages are just the first step toward deeper engagement.  

The new functionality from Telegram and ImLink unlocks powerful opportunities for businesses, offering yet another approach to client interaction. Verification via Telegram simplifies authorization, reduces costs, and enhances user experience, making the process more intuitive.  

Integrating Telegram verification into ImLink messaging platform is an essential step forward in developing your multichannel strategy, ensuring maximum efficiency in audience engagement.