August 22, 2024

WhatsApp Business Account blocking: a full guide how to handle the issue

Due to its incredible popularity WhatsApp became business favorite tool to communicate with clients. Some choose it as the main or even the only instrument to reach the target audience. The more upsetting it becomes if a WhatsApp Business account is suddenly banned — the mobile messaging is cut off entirely.

Below we will explore the reasons behind WhatsApp accounts banning, how to handle it and avoid repeated blocking.

No game — no gain

WhatsApp ban is a great consideration for business, as it results in clients’ satisfaction and trust loss. But it is even more than audience loyalty and brand popularity:

• Customer connection interrupts — clients can not reach you, this causes their dissatisfaction.
• Marketing campaigns stop — your WhatsApp ongoing campaigns fail, introducing another channel may be time-consuming and not so effecient.
• Sales channel shuts down — you lose current and potential customers purchasing via WhatsApp.
• Revenue decreases — if you lose clients, your revenue is lost.

You see that losses and damage for your business may be crucial. Not surprising that brands urge to unblock the soonest possible.
To do it, you need to identify the reason for blocking.

“Your account can no longer use WhatsApp”

Such a message is received by those who violate WhatsApp Policy. The platform requires companies to strictly follow certain rules while using it for clients’ messaging. Every brand that is communicating via WhatsApp Business services should read both Business Messaging and Commerce policies.

We will reveal for you top 5 reasons why WhatsApp account is blocked:

• Unwanted messaging. Sending promotional content to those who have not opted in is a great risk as it may lead to spam reports and end in blocking.
• Engaging in illegal, harassing, discriminating, hateful, racially or ethnically offensive content. No need to explain — legal and ethical norms are mandatory to follow while messaging via WhatsApp.
• Sharing fake news. Misleading statements can cause banning.
• Sending spam bulk messaging. WhatsApp system is likely to ban your account if you send a huge volume of messages within a short period of time.
• Users’ complaints. Reports are one of the most widespread reasons for blocking.

How to unblock WhatsApp Business account

Good news is that the ban is usually temporary and you can return your account following certain steps. How to unblock WhatsApp Business account:

1. Review WhatsApp Policy, Business Messaging and Commerce Policy to identify the ban reason.
2. Stop violating.
3. Contact WhatsApp support or your WhatsApp Business solution provider for unblocking.

In case of permanent blocking you will have to change the number and create a new profile. Use another device and register an account from a new number.

Congratulations — your account has been reactivated! However, take efforts to consider our guidelines that will prevent you from getting blocked again.

How to avoid blocking of WhatsApp Business account

It goes without saying that it is better to prevent than treat. Following the below guide will enable you to avoid the ban risk:

1. Read WhatsApp’s Business Policy and follow it. Only there you will find a complete set of WhatsApp business requirements.
2. Сomply with legal and ethical standards. For sure you do not intend, but sometimes it may happen with no intention, that is why always double check your content before sharing.
3. Include an opt-in. Make sure your recipients opted in to receive the type of messages that you are going to send, and contact only those who gave the mobile phone number and agreed to be contacted by you over WhatsApp.
4. Log in regularly. Do it to prevent a ban due to a long absence.
5. Balance Quantity. Limit the number of messages that you send. Split up large quantities into batches and send portionaly. Emphasize the quality of your content, not just quantity.

Last but not least: cooperate with a reliable communication service provider. In case you want to fully benefit from WhatsApp Business — rely on an experienced messaging platform.

ImLink is an omnichannel messaging platform that introduces all the modern practices ensuring the compliance and uninterrupted communication for your brand. With our WhatsApp Business API solution you will obtain guaranteed message delivery with no blocking threat.
Complete the form on our website — and start efficient and safe communication with your clients right now!