September 3, 2024
Telegram and an app founder Pavel Durov: on the verge of change
For more than a week digital experts and communities are discussing the arrest in France of Telegram CEO Pavel Durov.
We will not go far and deep into what is happening now with Pavel and Telegram. But as we provide business communication services, the situation has given us all the ground to share reflections with you.
From hero to offender?
How huge was the rise of Pavel Durov, the hero of the digital age, whose Telegram has become a real refuge. A solution for all who value freedom of communication and anonymity in a world where these concepts are increasingly under risk. He became famous as a modern Robin Hood, taking away the ability of the authorities to control messaging and providing people with a platform for self-expression.
What is more than obvious is that a number of irreversible changes loomed on the horizon. Let’s figure out what awaits our hero and popular messenger in this era of uncertainty.
Telegram will face a change
The story just starts and we are still far from a full picture, but certain challenges for Telegram are already obvious:
Higher competition
Telegram may be regarded as a flagship of messengers, but new players are emerging in this sea of digital opportunities. Why would a user get attached to the old functions if the latest apps offer a more user-friendly interface and features? TG faces an exhausting struggle not only against competitors, but also for the attention of those who will be offered more stable and affordable alternatives.
Choosing between popularity and safety
With the growing popularity of Telegram, the task of maintaining the anonymity and security of users is becoming more and more urgent. And here lies the trap: each new step to simplify the use of the app would negatively affect its basic principles. If Pavel decides to make Telegram more widespread and accessible, will it lose the authenticity for which he is valued?
Political pressure and cyber warfare
Mr.Durov is a symbol of rejection of oppression, but it also left its mark on his economic model. In the context of increasingly tightening censorship and control, Telegram is under threat. How long will it be able to resist pressure and guarantee his users privacy? A real cyberwar is unfolding around him, and his actions may become both a source of inspiration for millions and a target for attacks.
Personal brand is under threat
Anyway, the age of social media requires constant attention. Despite the fame that accompanies Pavel, each of his mistakes can cost millions — both reputational and financially. What steps will he take to protect his personal brand? Maybe he should become more open and receptive to criticism? Or is it better to stay in the shadows, continuing to play his strategy?
It seems that Telegram will have to reconsider the priorities and strategies — new times require new solutions. What exactly Mr.Durov and TG will undertake? Only time will tell. And we will be waiting for fresh updates around the issue and keep you in touch!