Blog

Master your retail mobile messaging touchpoints with smart techniques

Nowadays with endless options at their fingertips, consumers are more empowered - and less patient than ever before. The...

Read more 08.08.2025
When it comes to OTP, what’s the #1 feature you should prioritize?

One-Time Passwords (OTPs) have become the cornerstone of secure, user-friendly authentication. As businesses race to bal...

Read more 24.07.2025
Beyond beautiful: Why IT Platform needs thoughtful website?” – ImLink case study

Today's users are fundamentally different from those who visited websites in the early 2000s. While people once tolerate...

Read more 17.07.2025
Artificially Inflated Traffic in SMS: what you need to know to avoid

Silent epidemic hitting your bottom line In the shadow economy of digital communications, a sophisticated fraud scheme ...

Read more 03.07.2025
From Frustration to Connection: What to do if your chatbot irritates users

As businesses strive to enhance customer service with artificial intelligence, chatbots have rapidly become frontline re...

Read more 19.06.2025
Why your business needs WhatsApp: Solving real customer communication challenges

Modern communication crisis Do these pain points sound familiar? Fragmented customer conversations across multiple...

Read more 06.06.2025
Cross-Cultural messaging: challenges and strategies for global customer communication

In 2024, 68 % of all online purchases involve some form of cross-border interaction (UNCTAD). Companies that master cros...

Read more 22.05.2025
Impact of previous negative experiences on messaging perception: repairing trust you did not break

Imagine this: Your customers open their phones. And here it is - yet another message they didn’t ask for. Loud, irrel...

Read more 11.05.2025
Beyond SMS – smarter, cheaper, and more effective ways to reach your customers

Not long ago, SMS was the uncontested king of business-to-consumer communication. It was simple, universal, and highly e...

Read more 24.04.2025